We're Camille & Chris
We understand owner operator businesses because we've been in the family business trenches
When Chris was 16, he joined his family business, working his way up from reception to CEO. He's spent 25 years operating businesses, seeing the good, the bad, and the ugly, from startup life to growing pains, buying and selling businesses, and everything in between.
Camille started her career in banking, before becoming a specialist in business change and succession, then joining Chris to lead transformation and redesign structure for the family business portfolio. She's seen the same dynamics play out in businesses of every size – the same factors influence whether businesses succeed, struggle, or stall.
When we say we understand what it's like to be the founder, where everything depends on you, we're not theorising
We've been the founder trying to hold it all together. We've been inside the business transformation, feeling the pain of change. We've been the successors, watching the structure fail.
We scaled Chris's family business from $30-$300 million over nearly 10 years, but it took huge trial and error to get to that point while planning an exit. At one point, we were talking to six advisors, trying to translate their advice into execution.
We realised the gap in the market isn't capability – there are plenty of excellent advisors. It's ownership. Most advisors aren't willing to step up and support you for as long as it takes to build a business that can operate without you and reach your future goals.
We founded Duality because we kept seeing the same root problem
Most advisors never stand in your shoes as founder. We have. We do. Our team have vast lived experience of operating, designing, and implementing transformational change.
Today, we work with founders ready to build a business that stands without them. We see the whole picture. Where authority sits and load bottlenecks. What your business needs to become for you to live the life you want. We design for your reality, and we work with you until the design holds.